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MeraMonitor – Onboarding Strategy ​

Product Name - Mera Monitor

Product Stage - Finding Product Market Fit

Product Description - Employee Monitoring Software for Remote, Hybrid and in-office Employees

Key Features - Employee time tracking, Task tracking, Periodic screen captures

Advanced features - Live monitoring, live recording

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Global Competitors - Teramind, ActivTrak, HubStaff

Domestic Competitors - TimeChamp, TeamLogger, We360.ai

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Current Product Stage - Finding Product Market Fit -

Free software distributed and used in - 20 companies : 500+ users

Paid Customers - Started 15th May - 3 companies - 120 employees

Product price - $3/user/month - Currently running inaugural discount of 50%

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Acquisition Strategy Report - ​

About the Product

The product was concieved as a result of COVID defining the new ERA of Workplaces - aka WFH 9Work from home). The huge number of people WFH need to be monitored, for efficiency, and also ensuring security.

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The product was launched in Jan 2024, and distributed free to first 20 companies. During this stage lots of feedback was received, and incorporated in the software.

Company started looking for paid customers around early April.

Understanding the User -

To understand the users, I have spoken to Business owners of our TWO paid clients -  

1.     Deepak Mendiratta - Founder of PlanCover an Insurance company - running trial with 50 employees

2.      Vikas Bahri - Founder, Rechner IT Systems - using MM with 30+ employees

3.      Team members with AAPNA Infotech (internal usage) - MeraMonitor is a product built by AAPNA, and used internally

3.1.      Aasif Ansari - IT Infrastructure Lead

3.2.      Susmita - HR

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<<Detail interview results given below>>

Defining the Ideal Customer Profile -

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Jobs to be Done (JTBD) -

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ONBOARDING TEARDOWN -

Please find the onboarding teardown on Google slides - https://docs.google.com/presentation/d/1J33odZTv8ShtLvgsIy_Ln74RjsNzTvYqRwx49nmODy8/edit?usp=sharing

ATTACHED AS PDF - Mera Monitor Onboarding Teardown - June2024.pdf

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ACTIVTION MATRIX -

• The customer has an active subscription plan with Mera Monitor.
• At least 75% of their employees have been activated and are using the Mera Monitor application.
• The customer admin has logged into the application at least once a week, for 4 consecutive weeks
• The customer has generated and reviewed at least 3 different reports (such as Time Tracking, Web & App Usage, Productivity vs. Idle, Attendance Reports, and more).

Reasons for the Activation Matrix -

Based on the nature of the ICP, once the above 4 actions are completed, we can confirm this customer to be active, and can then focus on ensuring retention.

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Implementation -

Based on this activation matrix, we are in the process of defining the following -

• The activation points to mark the customer database at the various points
• An activated customer report, which utilizes the defined touchpoints to define and list activated customers.

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END OF REPORT

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